What your company has to offer is very important whether it is a product or service, they are all still product a customer buys or employs the service of.
There are different functions of marketing be it digital or conventional marketing you could get results like, lead generation, brand awareness, product purchase and so on. Product marketing is the act of putting your product out to attract potential buyers, you focus on the product and nothing else. The ultimate goal of product marketing is product awareness and product purchase. Product Marketing creates a defining positioning and message for the . giving the general public a good understanding of the product that is being brought to market.
You need your brand to be liked and purchased, that is part of what ensures continues cash flow in a business, so therefore product marketing is very important to your business
Here are the benefit of product marketing to your business
Ensure product-market compatibility ( research)
With product marketing, you would also conduct a research on the current need of the consumer and if your product is solving that need. A product market compatibility is very important because your customers would not buy what they do not need or like. for example if you are a sausage roll company, and you want to create a new type of sausage roll you need to do your research to know what more people are looking for in sausage roll that if added would make them want to buy
Wets the appetite of the consumer (pre-launch and launch process)
Product marketing and activation should be carried out before the official launch of the product, giving the customers a sneak peak into the new product you are about to launch would make them eager for the launch date when they would finally be able to get the product. A successful pre-launch marketing campaign could create an initial market rush of the product.
Creating product messaging and positioning
Your product should have an emotional attachment and feeling to itself, that is the work of product marketing. it creates a defining position and image for your product that is different from your brand but it also aligns with he brand image. For example when you are creating a new flavor of sausage roll, you need a new message for your product that would make new and existing people want to test and possible switch to your new product