A lot of people are very conversant with e-mails and according to statistics more than 34 percent of people worldwide use email resulting to about 2.5 billion people, this made email marketing relevant this time.
This number of active email users is very large and also still increasing, it is able to accommodate different businesses, helping you get in contact with your customers and potential ones. Email marketing is a vibrant and powerful tool to connect with lots of at the same time people seamlessly.
Here are the effectiveness of Email marketing to your business;
It is a direct tool for customer acquisition
Professionals would say that email marketing is more effective than social media, because it is a direct tool for customer acquisition. social media marketing is also very effective but can be a little slower than email marketing. Making use of Email marketing is direct and straight to the point unlike social media where customer acquisition is a build up process, but email one email can get customers fast and directly. Depending on your target customers, some customers would take mails more seriously than contacting them through social media platforms.
It propels action
Email marketing does not just send a message to you but rather it calls you to action. A properly drafted mail after reading would push you to make move. As a business owner if you send a mail for people to buy your product or engage in your services and you don’t get a feedback then it is definitely not well drafted. If you cant draft your mails or do not know how to get mail recipients of your target customers, don’t fret, Espact is here for you, to get our top notch service on email marketing and more, CLICK HERE
Economic and cost effective
The fact that email marketing is direct and straight to the point makes it cost effective, sending thousands of mail can be free or just little fee charge way lesser than other digital marketing tools or conventional marketing.
Email marketing is a very effective tool for a budget friendly business, not looking to spend too much o marketing campaign but get good result.
Personal and reliable
With the advent of internet anything is possible, now you can send multiple mails that are personalized to each and any of the recipient for example, “Hi Paul” and fixing the names of your other recipient, rather than sending a generalized mails of “Hi people”.
Personalized message gets the attention of people an make them feel important and loved, a personalized email would have more percentage of getting the reader to open the mail.
It builds relationship
Email marketing builds a cordial relationship between you and your customers or potential customers. A proper Email campaign would create an emotional response from the readers and even possible to make them keep wanting more mails and information from you.
A bad campaign can be detriment to your company and a waste of money and time but a good one boosts your company awareness and patronage. Why not go for a professional touch! make your email marketing campaign seamless and productive, contact us for a top notch service on your email marketing and more. CLICK HERE