Deborah Adeoye
Have you ever gone to buy some groceries from a store in a different country and you cannot speak their language? You know how frustrating it can be to not be understood.
As a business owner , if a customer walks into your store speaking a different language, at that point you are confused and sad that you won’t be able to meet the customer’s need. You begin to get the thought that you’re at the verge of loosing a deal. However, if an employee who understands the language comes in and gets the deal done , how do you feel at that point , happy right? That’s the advantage of being flexible with language of communication for business transactions.
According, to Collins dictionary language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing.
Language is very vital to businesses because it makes communication between employers, employees and others or key external contacts such as vendors, customers, or consultants possible.
Understanding a different culture and language makes it simpler for businesses to interact with people across the world, which improves communication and strengthens partnerships.
When you discuss and develop relationships with stakeholders in their native tongue it creates a sense of familiarity, it also increases clients confidence and possibly resulting to successful business development
Since people connect more deeply with those they identify with, speaking a common language helps to create culturally stronger personal relationships and ultimately, partnerships and business connections.
Instead of relying on a translator or translation services, speaking a customer’s native tongue fluently offers the chance to make contextual connections and gain a deeper understanding of the client, their company, and their messaging.
Understanding another culture and mastering a second language might assist to avoid misunderstandings brought on by prejudice and bias.
Having someone on your staff who knows many languages puts the business owner in a unique position to take advantage on global markets and acquire a more strategic understanding of the culture required to develop better plans for expanding your business abroad. In fact, according to an online publication by one Allen Recruitment Consulting, it states that When you discuss and develop relationships with stakeholders in their native tongue it creates a sense of familiarity , it also increases client confidence and possibly resulting to successful business development
You’ll agree that this also helps to strengthen client relationships by demonstrating an interest in and involvement in their culture and language.
Judging by all that had been stated above, we can confidently state that language has a vital role to play in any business and flexibility of languages is very important for all business owners.
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