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Virgil Abloh’s Fashion Label Beats Gucci and Nike As World’s Most Popular Brand

Ghanaian entrepreneur Virgil Abloh founded a brand in 2012 “Off-White”, and its popularity isn’t new, but it’s now reaching heights that, to the idle but curious fashion observer may be confounding.

Abloh is Ghanaian-American born in Rockford, Illinois. Also a Grammy-nominated DJ and fashion designer, he is responsible for the artwork featured in Jay Z and Kanye West’s 2011 album Watch the Throne.

He formed his high-end streetwear line, Off-White in 2012 and has recently been nominated for two 2018 CFDA Fashion Awards: Womenswear Designer of the Year and Menswear Designer of the Year.

The brand is actively pushing past the likes of Gucci, Nike and Prada. Virgil Abloh is on a rollercoaster.

On October 24, 2018, Vogue Magazine declared Virgil Abloh’s Off-White the most popular designer brand in the world after months-long research.

While this news comes as a big milestone for the Black community worldwide, the declaration is not surprising to the Fashion industry and the many fashion-inclined people worldwide. In 2018 alone, Off-White belts and sportswear have been the most worn by your favourite celebrity, blogger and fashionistas.

With his high luxury brand taking over the world and overtaking designer labels that have been in the game for several years, Abloh is the new kid on the block, serving black excellence and showing that whatever his hand’s touch turns to gold.

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