Nigeria’s celebrated business icon, Toyin Sanni in her recently launched book “Riding The Eagle” which was written from her wealth of experience in over 3 decades in investment banking, offered topnotch messages about the Africa market with necessary emphasis on Nigeria.
“Riding The Eagle” is a masterpiece which offered great insights into investments and business dynamics of Nigeria and we love it will serve as a Practical guide for investors interested in Nigerian market.
The flow of funds and investments across regional barriers is one of the result of globalization, however, Nigeria and Africa in entirety was not well included in the international trade and investments and this was borne out of the unattractive market and policies that are not transparent enough to foreigners.
Having realized the setback caused my African markets’ inability to flow along the international trades and investment flexibilities, the book “Riding The Eagle” provided a professional and pragmatic approach to breaking even in the Nigerian and African market, giving a strategic road maps and guide for foreign investors and also sensitizing the indigenous investors on how to make for a reliable and conducive market for foreign investors.
The Group CEO of Emerging Africa Capital took it upon herself to explore the rigour of African business relations with the aim of improving the reversed progress the continent is making in respect to foreign investment. She revealed in the masterpiece, some of the governmental policies that made Africa especially Nigeria unattractive to foreign investors, likewise deepening into archive to reflect on individual and corporate lifestyles that dwindles and growth of foreign investment ,and finally, admonishes for a more flexible and transparent market that attract foreigners, a government policy that is concise and in compliant with the global best practices and also for a change in individual business disposition as the task of attracting foreign investors goes beyond the government alone.
The book at its launching was well applauded my luminaries on the finance and investment world, crediting the author Mrs. Toyin Sanni for her laudable achievements in the finance world likewise a well detailed, original and concise odyssey into the African market as her way of contributing to a more prosperous African and Nigerian Market.