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Tips On Effective Email Marketing You Should Know

Email marketing is a very essential digital marketing channel as its delivers highly relevant content to a subscriber’s inbox in a non invasive way.

Email marketing increases customers and sales and it also empowers one to get in touch with customers.

More importantly, email marketing allows one to build a direct relationship with leads, customers and past customers., as its gives opportunity to speak directly to them in their inbox Coupled with the right messaging. This article state out 3 tips for effective email marketing

Include interesting links and calls to action

The purpose of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. The interesting thing about email marketing is that, its simple and as well effective.

Striking buttons text also give readers more than one opportunity to interact (e.g., Do you know! Download Now! etc.) This usually gets the readers interested in whatever the message contains.

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Make emails mobile friend

Making the email one friend gives the opportunity to get in touch with its readers.

This is important because, you cant afford to miss any clicks whatsoever.

What’s the first thing you do when you wake up in the morning? Many people reach for their phone. In fact, 66% of email opens occur on smartphones or tablets.

If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks.

Make sure your emails look clean and crisp

This way your message will be well presented to your readers. Many people send emails that look like amateur websites from the ’90s, this will definitely not go down well with your readers as they wont be intrigued to check whatever content or message you might want to share.

When someone opens your mail because of an engaging heading, you will definitely want to keep their interest.

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Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out, and also including bullet points to help people skim the content and digest in the vital points.

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