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Three Brand Strategy Tips From Apple Inc 

Apple Inc is one of the most successful brands in the world. It is a reputable name for innovation and breakthroughs in the electronics and computer industry. 

The tech company is known to be one of the greatest brand strategists of all time because they understand that marketing is one of the most crucial aspects of a business venture which greatly determines its success in the consumer’s realm.

According to Forbes, Apple Inc is one of the world’s most valuable brands, as it has a brand value of $263 billion. This is because Apple has had consistent marketing.

Apple’s brand strategy is based on three major components which can be learned by every marketer: innovation, design, and customer experience. These three characteristics allow Apple to stay ahead of it’s adversaries while maintaining its uniqueness.

Innovation:

Apple is widely regarded as the number one innovative company in the world. The world-renowned brand has a culture of innovation which is evident throughout the company. The ability to think outside the box and develop new ideas has helped Apple stay ahead in the technology industry. 

In the world of tech, where the speed of change is rapid, Apple’s brand strategy has been to set trends with its innovations and attention to detail. The company’s main purpose is to create products that enrich people’s daily lives.

Design:

The design has always been considered to be the foundation principle of Apple Inc. Everything from the shape of the device, to the color and buttons have always been been designed to look simple, clean and straightforward. The tech company starts its design process two years early, which gives it enough time to pay attention to details and come out with a new cutting-edge design.

Customer Experience:

Apple Inc has been able to focus more on improving its customer experience options than only making profits. It so hard to believe as we are surrounded by Apple users everywhere we go. Apple users have come to expect nothing less than great innovation and groundbreaking technology from their phones and PCs.

The brand sells emotions and not products and the credit can be given to its co-founder, Steve Jobs. Apple’s emotional branding strategy has been the foundation of its unrelenting success. Since the company was launched in 1976, it has prioritized the expansion of a society of loyal customers.

Espact is the go to place for the best brand strategy to help your business grow.

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➢  Digital Transformation
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➢ Business Plan Development 
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➢ Media Planning and Buying

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