Esther Fawole
Clarissa Rankin, an entrepreneur who is also a truck driver and social media influencer makes over $150,000 as a trucker and is using tiktok to get more women into the industry.
Rankin got into the field of driving after her bachelor’s degree in criminal justice .
Rankin’s husband helped her get into truck driving. She didn’t like driving but as she and her husband started planning for their trucking company, JC Rankins Transport, she realized she ought to get her commercial driver’s license.
She started the process of obtaining her commercial driving license in 2018. While at it, she also realized that there were only a handful of Black female truck drivers. In her orientation class, she found out there was no one in the room that looked like her.
After obtaining her commercial driver’s license, Rankin made some $50,000 in her first year of trucking. Rankin’s trucking business influences her to open a TikTok account to share her hustle in a bid to inspire more Black women into trucking and this makes her earn well over $150k.
She regularly updates over 1.1 million followers on TikTok about her work. Her interest in content creation pre-dates the birth of TikTok. She used to share short and motivational videos on social media platforms to encourage more women into her industry
For every 60-second promotional video Rankin did about her truck business on titok, it makes feel that she is making impact in the social world and very month, she brings in $12,000 from social media endorsements.
