Asmau Ahmed describes herself as a citizen of the world. Her parents come from Nigeria but she grew up both in the West African nation and London. Ahmed’s desire to experiment with things motivated her to become an entrepreneur and also made her create a beauty app that helps select he right makeup in seconds.
She recalled transforming her family’s laundry room toa science lab. She developed a strong love for fashion and makeup. However, her real interest remained in finding solutions to problems. For her, it turned out that make-up was a continual headache.
She said “My sister is just as dark as I am, but I would try on her lipsticks and look like a clown/ cartoon character”.
“For her, Columbia was a breath of fresh air. It signified new beginnings, a huge playing ground to explore, innovate, learn, network and make life-long friends,” she said
She combined her interest in chemical engineering and business because she saw a business opportunity in her experience and frustrations of trying to find the right colors and products for that matches her skin tone , most especially online.
The engineering in her started “developing a proprietary technology that analyzes skin, lip, hair and eye color, knowing that minute details like undertones are often undetectable to the human eye,” she said.
The development led to the birth of the Plum Perfect mobile application, which was launched in 2014.
The Plum Perfect mobile application allows users to upload selfies and receive makeup shade recommendations that complement their skin color.
She explained how the app works: “From just your photo, we find the perfect colors and products for you. From a photo of your face, we find you make-up that would look fabulous on you. From a photo of your top, we can find the perfect skirt.
We essentially scour the web and search through mountains of products to find the one for you, in seconds.”