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MCM- Our Man Crush Is Virgil Abloh

Today we are crushing on Ghanaian entrepreneur Virgil Abloh whose fashion brand “Off-White”, recently beat Gucci and Nike as world’s most popular brand.

The growth of his brand is one we admire so much so today we are celebrating this creative mind.

Virgil is also a Grammy-nominated DJ and fashion designer, he is responsible for the artwork featured in Jay Z and Kanye West’s 2011 album Watch the Throne.

He formed his high-end streetwear line, Off-White in 2012 and has recently been nominated for two 2018 CFDA Fashion Awards: Womenswear Designer of the Year and Menswear Designer of the Year.


On October 24, 2018, Vogue Magazine declared Virgil Abloh’s Off-White the most popular designer brand in the world after months-long research.

While this news comes as a big milestone for the Black community worldwide, the declaration is not surprising to the Fashion industry and the many fashion-inclined people worldwide. In 2018 alone, Off-White belts and sportswear have been the most worn by your favourite celebrity, blogger and fashionistas.
With his high luxury brand taking over the world and overtaking designer labels that have been in the game for several years, Abloh is the new kid on the block, serving black excellence and showing that whatever his hand’s touch turns to gold.

We Celebrate Virgil.

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