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MCM- Our Man Crush Is Shadrack Frimpong

Today we are crushing on Shadrack Frimpong, the founder and CEO of Cocoa360 who is impacting Ghanaian lives through agriculture.

The Tarkwa Breman native is not only contributing to agricultural growth in Africa but also transforming the way sustainable development is done on the continent by using revenues from community cocoa farms to facilitate and provide access to education and health treatments in remote villages where these farms are set up. In exchange, the beneficiaries work on a community-run cocoa farm.

“People grow cocoa across rural communities in Ghana but cocoa farmers and their families live on less than 50 cents a day,” says Frimpong. “My parents have been cocoa farmers for over 45 years and my village only got electricity in 2005. We thought that was injustice and we reasoned that if cocoa could generate that much revenue, we could use it as a force for good.”

Today, Cocoa360 has enrolled 126 students in schools and its community health centre has treated about 3,000 patients and delivered close to 40 babies.

How it started

Born and raised in Tarkwa Breman, a remote village in the Western Region of Ghana, Frimpong grew up in abject poverty without access to basic social amenities like running water and electricity. His father is one of the roughly 1.6 million cocoa farmers driving Ghana’s US$2bn cocoa economy. Yet, a vast majority of cocoa farmers are trapped in intergenerational poverty.

Unlike many people in his community who had bright educational prospects but where held back by economic barriers to education such as tuition fees and uniform costs, Frimpong was able to break from the mould. With support from a COCOBOD (the Ghana Cocoa Board) scholarship and street hawking, Frimpong enrolled at Opoku Ware School, Kumasi. He later won a full scholarship to the University of Pennsylvania, and became the first person in his village to attend college in the United States. He returned home with a degree in Biology, honoured as the Flagbearer, University Scholar and one of five students (and the first black student) in his graduating class awarded the prestigious $150,000 Amy Gutmann President’s Engagement Prize (PEP) for Penn seniors’ civic engagement projects.

Frimpong returned to Tarkwa Breman in 2015 to establish the nonprofit Cocoa360 with the PEP prize money as seed funding. Cocoa360 runs a community health clinic and a tuition-free school for girls in eight communities; pioneering a “farm-for-impact” model which uses proceeds from a community cocoa plantation to self-sustain the hospital and school.

Because Cocoa360 is a community-based and community-driven initiative, it works with a village committee who serves as the link between the organisation and the community to ensure that the programmes are continually in line with the needs of the community.

“I don’t believe in an organisation trying to do too many things. Cocoa360 has only one goal and a model – which is to use proceeds of cocoa to improve health and education outcomes. We can’t solve all the problems and that’s why we are just focused on education and healthcare. Our central mission has been how best we can put community members and people that are supposed to benefit from these interventions at the heart of decision making towards community development,” he says.

With 37 staff members on-board full time, Cocoa360 has offices in Ghana, London and the United States. While the office in Ghana is mainly for operations, both the other offices are for fundraising.

How the model works

Cocoa360 goes into cocoa communities to identify the greatest challenge – whether it is education or healthcare. “If the most pressing challenge is education, that’s what we will focus on. And in the case where the community already has a government school, our goal is not to re-invent the wheel but to strengthen the system that exists,” Frimpong explains.

In the case where the amenities are non-existent, the community provides a land or a matured cocoa farm which will be cultivated and maintained to provide the community needs.

“Things like land and farms are not something people just want to give away – these are things that pass through generations. So for a community to give you a farm, it means a lot to them,” says Frimpong. “In exchange, we make sure there is nothing stopping their child from attaining quality education. This includes taking care of tuition, uniforms, transport, and books. On their part, the parents provide labour on the farm. After harvesting, Cocoa360’s farm manager and the village committee meet to give a financial report to the community. The family members who have worked on the farm and community members will vote on how the profit will be used to offset non-salary expenses like uniforms, books, and transportation – which can prevent people from coming to school.

“The goal is to place lots of decision making in the hands of the community members. That way, the family and the community will be an active participant in the decisions that ensures that their child have quality education. And the reason why we make sure that people participate in the revenue generation discussions is because in our part of the world, ‘where your money goes, your heart goes’.”

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