Bethlohem Alemu, CEO of Solerebels was so determined to ride through the journey of success as her business dream would never have taken off without the $10,000 in capital she raised from family and relatives in 2004, as the capital was used to start her business.
Bethlohem Alemu is CEO of SoleRebels, one of the most popular and fastest-growing African footwear brands in the world as her collection of eco-friendly footwear (made from recycled materials) have been sold in more than 50 countries across the world, including the USA, Canada, Japan and Switzerland.
Bethlehem Alemu grew up in Zenabwork, a poor village in the suburbs of Addis Ababa, Ethiopia.
Despite her poor background, it was possible to get her family and relatives to raise the capital used for her business start up.
Using that initial capital, Bethlehem’s business made waves as she has gone ahead to launch another fashion business Republic of leather that trades in luxury leather products like bags, belts and other non-footwear leather accessories.
Her inspiring success story has been featured on Forbes, the BBC and CNN. And she was described by Forbes as ‘One of The World’s Most Powerful Women’.