It is like a dream come true as Kanye west fashion brand, Yezzy signs a 10 years partnership deal with Gap to bring out a Yezzy-Gap apparel line.
The line would be designed under West’s creative direction, with the aim to create “modern, elevated basics for men, women and kids at accessible price points.
The yeezy Gap deal gives Kanye West an opportunity to fulfill his dream of creating a fashion line for the masses at very affordable price without running bankrupt. Kanye has always tackled the need to place yezzy fashion brand in exclusivity and at very high end prices with the like of
Louis Vuitton and so on.
Gap was Kanye West childhood store where he worked as customer service in one of Gap store in Chicago. “When I was working at the Gap at 15, I don’t think I had any desire to actually make clothes, but I always felt like that’s what I wanted to be around. I loved the fabrics, I loved the colors, I loved the proportions.” Now he is back at Gap not as a worker but with a partnership deal most people would describe as a deal to bring Gap back to life.
Mark Breitbard, the Global Head of Gap Brand, in a statement said “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yezzy brand and together defining a next-level retail partnership.”