Branding gives people, target customers and stakeholders a perception about what you do, how you do it, why it is been done and also why they should chose you over your competitors.
The brand that you put out in the world reflects much more than just the product that you’re selling, it speaks to the core of what the company stands for, your persona, the athestics, the vision of the company amongst many others
The first step to improving your brand’s perception is understanding what it really means and how important it is. No one can perceive your brand without knowing about it. Here are insights and facts that would help you understand why you need to gain and maintain a strong brand perception;
1.72 percent of marketers say branded content is more effective than advertising in a magazine – Business2Community
2. 77 percent of B2B marketing leaders say branding is critical to growth – Circle Researchers
3.Although consumers form a first impression of a brand’s logo within 10 seconds, it takes 5-7 impressions for consumers to remember the logo – Action Card
4.When it comes to millennials, 62 percent believe that online content drives their loyalty to a brand. Furthermore, if you want to gain brand loyalty from millennials, it’s vital to share that content social media – Insights.newscred
Hence, brand perception is a powerhouse of marketing that can increase brand awareness, surge brand loyalty, and ultimately sustain your company’s growth for years to follow. It can also can be achieved in many ways, whether it’s the packaging of your product, the logo represented on your merchandise or the custom high-quality shirt or cap that your customers can represent with pride, make sure it speaks to what your business/company really stands for.
Branding goes as far making your customers have a recall i.e a memorable impression about your products or services, it makes your business more valuable, help in generation of new customers because they would see the difference between you and others and lastly it creates trust for the company ( people would like to be associated with a professional brand and gives the impression of expertise to clients).