Instagram created Reels, a new way to engage and connect with your followers and audience, but will it help brands grow and stand out in the current chaotic noise on social media?
Reels is Instagram’s latest feature that was launched at the start of August as a competitor for TikTok. Instagram users can now create bite-sized video sharing tips, inspirational videos or light-hearted good vibes.
At the start, TikTok captured a teen and young adult audience but recently started attracting more entrepreneurs leveraging the platform to serve as a lead generator for their brand.
Here’s how you can start using Reels for a similar purpose and grow both your business and your brand outreach:
• Craft A Storyboard That Aligns With Your Brand: Sharing tips seems to be an easy format that can assist in designing your first reel. Look into the explore page and find content that tally well with your business brand and create a story line for your own Reels.
• Practice Before Publishing Reels: While creating your first reel, try to utilize all of the features Instagram Reels offers – music, font and font style. Make a demo and use it to gauge your errors before publishing your Reels.
• Use Reels To Stand Out: Starting to create content on IG Reels will naturally give you leverage and help you share your channel as suggestions to people looking at Reels. Creating tips that are connected to your expertise and industry while making it fun can help you garner interest, develop connectivity and ultimately lead to sales.
• Improving Your Storytelling Will Increase Sales: Reels make repurposing content pretty easy. Followers are more engaged when they listen than when they read messages. For reels, this is achieved as a result of the content being more fun and engaging. The longer the followers stay connected, the more profound your connectivity will be, which is a great way to convert your audience to customers and make sales.