Esther Fawole
Email marketing is the act of sending a commercial message like advertisements, request business, or solicit sales to potential customers which can help them connect with your brand.
Email marketing is crucial for marketing strategies like inbound, content, and account-based marketing. It is a cost-effective marketing medium to build awareness, grab attention, convert prospects and it helps you segment your marketing content, reach out individually, and personalize your communication based on your relationship with the recipient and build trustful relationships.
Here is how to use email marketing techniques to foster sales and Build awareness:
Have An Email Marketing Plan
You need to create an email marketing plan, no matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. Then you can come up with ideas of how to communicate with your prospect audience and where you might want to focus your marketing because the more relevant the campaign, the better the results.
Create What To Write And Design Your Content
When Writing and designing email campaigns, focus on your message and keep your design straightforward. You have to lay out all the elements for your campaign in a hierarchy by putting your most important information towards the top so people can quickly scan your email if they’re short on time.
Set Your Marketing Schedule
One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency.
Choose to send your email campaign at your own pace, and check the unsubscribe rates and the click through rates to adjust the frequency if needed.
Measure Your Performance
The marketing analytics data can help you refine and measure your marketing strategy performance if its going forward by using opens and clicks which are the most obvious statistics for measuring campaign engagement, as they indicate how well your subject lines and campaign content resonates with a particular list.
With all the techniques listed above, you can count on Espact to avoid email marketing stress. Allow Espact handle your Email Marketing in a professional way. Do you need our services? If yes, email:info@espact.com or Whatsapp/Telegram: +234 8081553042.
