Tiwalola Olanubi Jnr, a 34-year-old entrepreneur who is the founder and CEO of Dotts Media House, a renowned digital marketing firm have contributed greatly to growth of the field in Nigeria.
Though, growing up in Lagos, he studied Quantity Surveying at the University of Lagos, Olanubi Jnr developed an interest in marketing and communications when he was appointed as a brand ambassador for blackberry in his 3rd year in school.
He established Dotts Media House, a digital marketing and communications firm after graduation.
In 2019, Olanubi and his team at Dotts Media House publisher Nigeria’s first ever influencer marketing report called NIMR (Nigerian Influencer Marketing Report).
This report was established to give a comprehensive overview of Nigeria’s social media outlook with a detailed data analysis about influencer marketing; a part of digital marketing.
The aim of this report according to Olanubi Jnr is to serve as a reference material to brand managers, advertisers and influencers in understanding the need to take influencer marketing as a part of their marketing plan.