Nsimenta Maxima quitted her well paying job to start her cosmetic company in Uganda which now has become the biggest natural organic cosmetics manufacturer in the country.
Her journey towards becoming a beauty entrepreneur started after university. She studied Electrical Engineering at Makerere University and joined the oil and gas industry. She first joined Total E&P in Uganda where she oversaw the relationship among the joint ventures on behalf of Total.
She subsequently joined Schlumberger, one of the world’s leading providers of technology and services to the energy industry, in their DR Congo operation. She joined as a field engineer in the artificial lift department from February 2013 to May 2015.
While maxima was on break on a particular day, she decided to visit a salon to have her hair done but she was told they couldn’t work on her hair because many of the top-quality facilities in Congo were owned by French people and they were used to doing more Caucasian hair than African hair.
She went to the second salon for the same thing and the third salon, but she was told that if she wanta to retouch her hair, she should go downtown, near the local market. Maxima was disturbed and she went ahead to cut off her hair. After two to three months of her hair growing again, she realized it was difficult to comb. She started buying oils to soften her hair, she then realize that over 90% of the products in Congo were imported from India and other countries. She also realized that most of the products sold as natural hair products were not manufactured in Africa, yet they claimed to use raw materials from Africa.
Maxima decided to pick this opportunity by making better products in Africa. So, She started doing research, She decided to leave her job. She gave herself a target to raise USD75,000 because that’s what was required for an investment permit. This took her about two years to save and raise, from my USD10,000 a month salary.
Nsimenta Maxima who is the founder and CEO of “Livara” fully started her cosmetic brand in 2015 and has since grown to be among the leading cosmetic brands in Uganda. Maxima capitalized on social media to reach ugandans, her primary target. she also used her social network to spread the word about her brand.
livara makes products for women, men, children, and babies. their product includes 2-in-1 sapphire deep conditioner and leave-in treatment, baby opal babies and children body butter, sapphire shampoo bar, shea face and body soap, tanzanite hair oil 100ml, tsavorite anti-snap hair treatment, chocolate ruby body butter e.t.c.
Nsimenta Maxima notes that the journey has not been smooth sailing and just like other entrepreneurs, she has faced a lot of challenges and her challenge was how to recruit like-minded thinkers being the biggest shareholder in the company. Maxima has dreams of expanding to other African countries and rubbing shoulders with global brands.