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How Miles Kubheka Was Inspired By Food Shortage To Quit His Job At Microsoft And Launch His Grocery Business

Miles kubheka was inspired by food shortage to quit his job at microsoft and decided to launch his grocery business in Alexandra, Johannesburg.

During the pandemic, Miles kubheka realized that the traditional market setting was not designed to favor poor consumers or communities as it often exposed them to high food prices.

He also noticed that low-income consumers spent a large chunk of their finances buying food, the households are most at risk as household income drops suddenly, food prices increase unexpectedly and many live in homes which do not allow them to purchase large quantities of food.

Miles Kubheka, the CEO and founder of Gcwalisa.

Miles Kubheka decided to launch his first grocery refill dispensary outlet in Alexandra, Johannesburg to make sure that low-income consumers are well catered to in the retail business

He believes that the best solution was an outlet that provides low-income communities the opportunity to purchase stable household food items at variable quantities, using their own refill dispenser to suit their budget.

Miles Kubheka also launch his retail outlet Gcwalisa to tackle waste challenges because he aimed to reduce single-use plastic in his community.

His retail outlet is changing the face of retail in the townships. Kubheka said that his outlet purchases products directly from the manufacturer, so consumers have the opportunity to purchase more affordable household items. He further explained that his business model enables brands to supply the informal market in bulk using a branded refill dispenser. Customers can then purchase their groceries in micro-sizes.

The South African businessman, got funding to start his business after he was awarded $31,000 for becoming one of the finalists of the SAB Social Innovation Awards to invest in his business. He was also assigned a mentor to guide him on his entrepreneurial journey and till today his business is doing great.

Miles kubheka advice other entrepreneurs that wants to be like him, “just start” support is most likely to come “when you start with something”.

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