Let’s look away from the negative impact of covid-19 for a while and celebrate the innovations it has brought into people’s daily activities across the world since the social distancing rule made human interaction possible only on online platforms, a Congolese designer, Anifa Mvuemba was also inspire by this new normal to create a runway and 3D models doing the walk online as they show off her new designs.
Social media (Instagram LIVE) played a crucial role for Hanifa collections in what has so far been a highly applauded display as they showcased their products to the world.
The May 22 show hosted on Instagram LIVE however had a deep Congolese and African touch to it. It was preceded by a short documentary on the DRC chronicling its resource wealth and well documented challenges.
“I want these pieces to tell a story of meaning. I want them to remind us to be intentional about what we create. Not for clout or for Instagram likes, but for the sake of meaning what we say by storytelling through our designs,” she said.
Interview with Vogue Elle
In an extensive interview with the Vogue Elle magazine, Anifa tells how the idea of a virtual show preceded the pandemic but also how the virus served as an added boost.
She said the work was dedicated to all African seamstresses who she tasked with thoroughly planning out their ideas. She explained the choice of Instagram and spoke on her views relative to the future of the couture industry.
“… carve out time to discover their voice before sharing it with the world. Creating is fun and we all love to do it, but the real work is in identifying who you want to be in this industry and whether or not your collections speak to that,” she added.
About Hanifa collection and virus impact
The site describes the collection as a contemporary Ready-to-Wear apparel line for Women Without Limits. Our collections in sizes 0-20 are feminine and chic.
Featuring an array of colors and textures that cater to the natural curves of a woman’s physique. We design for everyday extraordinary women like you who embody class while setting their own rules.
Operations are however impacted by the COVID-19 pandemic with a notice on the frontpage of their website reading: “Due to COVID-19, we are currently processing orders within 3 – 7 business days. Thank you for shopping with us during this time.”