Derek Low and his fellow co-founder Lim Zhicong got together to build a one-stop ordering platform called Cococart in Aug 2020 when the pandemic caused Derek to shut his Bali hotel business in 2020. He found himself selling homemade cheesecakes online in Singapore to make ends meet.
They build the platform to help other businesses accept online order , set up a website with no learning curve to collect orders for their products online said Derek, co-founder and Chief Executive Officer of Cococart.
The uploading process is also not much of a hassle. The merchants have to visit Cococart’s website and create a unique link for their business. After uploading their products, delivery, and payment methods, they can share their link and start accepting orders. While the aspect of online ordering process – from order management to mobile payment solutions is settled by Cococart.
“We let businesses focus on growing their sales and delighting their customers. We know it’s difficult enough to start a new business, and we want to help fellow business owners succeed by taking away the grunt work of running their business “Derek , Lim, co-founder and CEO of Cococart said
He added that consumers these days expect to be able to quickly and easily order online – which explains why Cococart has picked up steam in the past year.
The startup saw a “30 times growth in merchants and 46 times growth in customers” in 2021. Derek also attributed the growth in merchants on their platform to the increase in people starting their own side hustles online amid the pandemic.
“Like myself, many people who lost their jobs turned to side hustles online, which then became their main source of income…The pandemic created a new generation of independent business owners, and these businesses are the fastest-growing segment in e-commerce,” Derek said.
Today, Cococart supports more than 200,000 businesses across 80 countries, helping merchants accept upwards of 500,000 orders amounting to S$15 million.
Cococart has plans to further expand its fully-remote team, which is spread across 10 countries. It has also been accepted into Y Combinator’s Summer 21 Batch — a startup accelerator that has produced the likes of Airbnb, Stripe, and Dropbox.
The co-founder added that the company’s goal is to serve the 200 million small businesses globally that rely on phone calls or WhatsApp messages to collect orders, which in his view takes up “so many hours of time which could be better spent growing the business”.
“Our goal is to define the next generation of commerce.”