Founder and CEO of SUDU Amari Ruff has had a winding path to success. At 16,he began working to help his mother make ends meet.
In high school, his commute every day was two hours each way, which he balanced with homework, football practice, and work. Later, he helped grow a company to $4.5 million only to be let go from a senior role he was promised.
Realizing he had a knack for establishing relationships and crafting mutually beneficial business deals, Amari began a telecommunications company in 2010, with $300 and a 1990 Ford Ranger.
He built the business to almost 200 trucks and five locations across the U.S. However, Amari realized that a larger opportunity existed for a tech company to connect minority, women and veteran led businesses with large corporations.
In 2015, Amari launched Sudu. Never one to think small, Amari landed Wal-Mart as his first enterprise customer. He subsequently cut deals with P&G, Delta Airlines, Georgia Pacific and UPS. Sudu now has over 300,000 trucking companies within its network and is generating millions in revenue.
Today, SUDU, a trucking company, is a multi-million dollar enterprise that counts Walmart and UPS as its major clients. Launched in 2015, SUDU, according to Ruff, can be thought of as the Uber for truckers.
A public speaker who speaks internationally at tech and entrepreneurial conferences such as the Nelson Mandela Fellows Panel at Georgia Tech and the Build Your Own Brand (BYOB) conference in Washington, D.C., Ruff is the recipient of the Atlanta Business Chronicle Innoventure Award and was named to the Venture Atlanta Top 10 Startups to Watch list.