Lagos-based fintech startup Flutterwave has launched Flutterwave Store. A portal for African merchants to create digital shops to sell online especially in the economic crunch caused by the pandemic
The company accelerated the development of Flutterwave Store in response to COVID-19, which has brought restrictive measures to SMEs and traders operating in Africa’s largest economies.
Flutterwave has launched an ecommerce product in a show of ambition to expand use cases among existing and new merchants. It is called Flutterwave Store and is designed to enable small businesses to have an online directory for displaying and taking orders for their products.
Users can upload products, set prices, and, in some cases, enlist Flutterwave’s delivery partners to pick up and deliver orders to customers. At the core, the idea aims to facilitate commerce for business owners who have experienced limited transactions due to the mobility restrictions caused by coronavirus lockdowns.
Companies of various sizes in diverse sectors from education to food already depend on Flutterwave’s payments infrastructure. The store makes more resources available for the company’s expected to push to offer consumer products.
Flutterwave Store is open to anyone who has an account with the fintech company. In a series of straightforward steps, even a new user can sign up, create and name their stores. You can also enter a description and choose a url you prefer.
The promise is of the simplicity of connection to the online world. Businesses who need to rethink their focus on physical sales could find this an appealing offer, depending on how useful an online medium would be for a particular business.
Global supply chains are currently suffering from the effects of the pandemic. But the web of connections that create access channels between markets favors global fintech and eCommerce.
Flutterwave Store has no boundaries, no borders, no limits, Users will be able to sell to anyone directly from the platform, as well as process payments.
A fusion of fintech and eCommerce now feels like a natural progression everywhere, from China to Europe, and now to Africa. Yoco has introduced a gradual cross-over in South Africa while Flutterwave sets the ball rolling in Nigeria and its other markets.