Esther Fawole
As an entrepreneur, these elements will provide a system to assure that you have all the customers you could want now and in the future.
There’s no one way to get customers. It should be a multi-faceted approach, not only for the near future, but also to create enough inbound traffic so that few years from now, having taken the right actions today, your efforts will be crown with success
Here are essential elements you need for getting more customers and the system is the acronym ‘PEOPLE’. It is more people, more customers that you are striving for.
Prospecting
The solution of getting more customers as an entrepreneur is to have various active and continuous prospecting systems in place. It’s best if these prospecting systems can run like a machine with tasks being delegated until you or a sales representative may need to step in.
Systematize your prospecting so that there’s a constant and steady stream of possibilities for your business.
Exposure
Exposure comes from the content you are putting out, writing articles, podcasts as host or guest, books, live streams and social media.
Although it can sometimes feel like you’re shouting into an echo chamber, but people are watching what you’re doing because they want you as a trusted resource for their needs. If you keep providing value, they will step forward and then begin the journey from onlooker to customer.
Exposure takes discipline. Keep putting out valuable content. Gain exposure in whatever mediums you can. But don’t attempt to do it all, you can hire a company like “espact team”
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Strategically put yourself in front of your intended customers as frequently as possible.
Open To Relationships
We know businesses are built on relationships. The suggestion here is to be open to relationships. Sometimes the value in connecting with someone can’t be seen right away.
The point is, we don’t always know what’s around the corner and who we might meet. If you remain open to relationships, you increase your willingness to put yourself in situations where a beneficial meeting of the minds, or heart, just might occur.
For the sake of business growth, create as many opportunities for something good to happen as possible because It will also holds the greatest possibility of a pretty immediate return in your business
Promotional
Promotional efforts are a good balance to other efforts and satisfies the desire to take action now and hope for more immediate results. That’s not to say it’s always a short-term strategy. An entire business can be driven by paid and unpaid promotion over a long strategy. The difference is, for promotional effort to be effective, there is typically a need to closely monitor the ROI, whether it’s return on money or time invested. A proactive promotional strategy assures that you’re taking action towards your goals.
Lead Magnets
The concept of a lead magnet is you leading a prospect to a deeper relationship by offering something truly magnetic. It’s a point of direct value exchange. You provide value. The potential customers opt-in to a more committed relationship with you, at least in the form of providing an email.
The goal of a lead magnet is a direct request, or exchange, to open up the channel of a prospect to becoming a customer.
Exception
The absolute easiest way to get more customers is to make the ones you have happy by being exceptional.
Anything less than exceptional may not be enough to make your business memorable or to inspire referrals. This also requires a system to maintain your existing customers and to inspire referrals.
Amongst these essential elements are efforts that will pay off in the short term and in the long term. When each element is taken care of, it will create a consistent flow of incoming customers now and in the future for you as an entrepreneur.
