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Essential Digital Skills You Need To Have

Technology has become so integrated into our everyday life that we can hardly go a day without it, as it is expected that technology will become even more essential in our daily and business activities and this leads to the fact that: it is important to adopt the new technology and as well use it on our daily strategies and activities be its official use or non- official use.

Digital skills are part and parcel of everyone’s life regardless the age, level, or gender. That is, no matter who your target audience might be, the intended information will definitely get to them through the various digital tools avail

Digital skills are not only beneficial to the business personnel alone, rather everyone can benefit from it. Students and graduates are able to boast of these skills and as well add to their CV in order to get better opportunities.

This content thereby states out three (3) essential digital skills you need to acquire:

Social Selling

Businesses and various entrepreneurs are able to connect with customers and as well as influence customers, sales, prospects with the various social media platforms available.

Social selling has been proven over the years to have worked for various entrepreneurs, marketers, and sellers, as 90% of top salespeople use social selling tools successfully, so it is becoming more essential for new hires: business personnel, employees, or entrepreneur to have experience using sales technologies.

Social selling tools are seen as very effective in engaging with and influencing consumers, as more than 70% of sales professionals use social selling tools such as LinkedIn, Twitter, and Facebook because they have the highest impact on revenue.

Video

Video has evolved from being just a form of entertainment on YouTube to a major social media content driver. Snapchat and Tik Tok is now a powerful and influential platform most people can’t do without.

Video become so popular in recent years as smartphone users are increasing daily, social media apps like Snapchat, Instagram, Twitter, and so on are becoming the tools of instant message communication.

Video as the content is easier to get the viewer’s attention more, as it is entertaining by combining the emotional power of social video with the reach and scope of digital advertising,

The key thing about digital skills is that they can be used in any job role, As such graduates, job seekers, and professionals should learn these key skills to give them more opportunities of getting hired or employed.

Content Marketing

Content comes in many forms like blog posts, videos, podcasts, infographics, even social media status updates, as marketers spend their time advertising campaigns, but the content is still king.

A website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service. This explains the extent to which digital content marketing is essential in firms, organisations, business personnel, and so many others, as the content is relevant in driving brand awareness and as well make a profit.

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