Ebunoluwa Akinola
Business plans are like road maps: that guides your business, help you set clear goals, make profit, seek funding etc. Owners with a business plan see growth 80% faster than those without one, and 87% of the fast-growing companies have business plans. Before we get get to discuss the importance of business plan let’s define what a business plan is
A business plan is essential as an entrepreneur. It helps you set clear goals and guidelines for how you will manage and run your business. It is also needed to set employee goals, obtain funding or even to sell your business one day. What are the importance of a business plan for entrepreneurs, as well as a few reasons why you need one.
It will help understand when/how you will profit
Whether you are providing investors with an estimate of when they can expect a return on profit, or you want to know how long until you will profit, you will need a business plan. A business plan lists the expected costs of the business, as well as the revenue. As long as you meet the financial goals listed in the business plan, you can predict when and how you will make a profit.
It will help you create an effective marketing strategy
Once you have a business, you will need to reach customers through marketing. Setting clear goals for your business can help you pinpoint not only who your customers are, but also the best way to reach and target them. This can help you maximize your marketing budget and increase your revenue.
It will help you determine how you will find funding
You may decide to take a business loan or invite investors to be a part of your business. New businesses often require funds and a business plan can help you present your ideas to potential investors. If you apply for a business loan, you will need a well written business plan to demonstrate your business idea to the bank lender too.
It will help you predict problems
A business plan can also help you predict potential problems, like slow seasons or changing customer trends or habits. You may be able to prepare and overcome these challenges ahead of time with a business plan.
It will give you the best chance of success
The goal of every entrepreneur is to own a successful business. While no business idea is guaranteed, having a clear business plan in place increases your chances of success. Returning to the business plan from time to time can also help remind you of why you became an entrepreneur and can help you refocus on the mission statement of the business.
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