In this article, you will find 11-point SEO checklist for small businesses that help you prioritize and focus on those SEO tasks that will really move the needle for you, including:
What to address.
Why it’s important.
The tools to use.
The time commitment involved.
Nail Down What Problems You Solve For Customers
Before jumping into SEO, you must first understand how people search. You can waste a lot of money in paid search targeting the wrong people, or delivering the right people the wrong message.
Knowing who you’re trying to reach and what problem you’ll solve for them is essential.
Fix Your Technical SEO Issues
Your small business website might look fine on the outside, with great graphics, colors, and fonts.
But if there are technical problems “under the hood,” it will likely impact your rankings and traffic.
Optimize Your Pages
On-page optimization is more than just putting a target keyword in strategic places on the page.
It’s important to develop properly structured, high-quality content written in natural language that incorporates your targeted keywords.
Use every reasonable (i.e., non-spammy) opportunity to add your targeted keywords appropriately on your website.
Otherwise, you’re missing important ranking signals. In other words, you must optimize your:
Optimize Your Google Business Profile
Your GBP strategy should be a focal point for any small business. It’s free, easy to update, and can make a big impact.
Ideally, your Google Business Profile will provide all of the information a potential customer needs to call you, get driving directions, order online, or otherwise convert directly from the listing.
Find Out What Competitors Are Doing & Do It Better
Competitors online might be different than the competitors within your local area.
For SEO purposes, we are the most concerned with the websites that are showing up in the top five to 10 positions of Google search results for your targeted keywords.Those are the competitors you want to analyze.When doing a competitive analysis, use tools to find out:
What those sites are ranking for.
Manage Local Business Listings & Citations
In addition to Google My Business, you need to control the accuracy of your local business data.
Make sure your business’s NAP information is consistent and accurate. Local business listings and citations (i.e., online mentions of a business) can help improve your local presence
Get Links From Websites In Your Local Area
Most small business owners never think about links
However, getting links to your site can help improve your rankings.
That can mean more sales and more customer
Add Schema Markup
Schema markup helps search engines signals better understand different page components, such as:Business name, Address.
Focus On Getting Reviews
Local reviews were one of the leading local search ranking factors in 2021, according to Whitespark’s Local Search Ranking Factors report.Plus, you can improve your conversions by putting effort into getting reviews and feedback from your customers.
Create Videos & Images For Competitive Keywords
Websites need content, which means words, so that search engines understand what they are about.
Content goes beyond words, though, and should include images and videos.
In fact, if you are struggling to show up for competitive keywords, why not try a properly optimized video or an image?
Mix Paid With Organic To Get Going
If you’re just starting out with SEO, it can take a while to see results.
SEO is a great long-term play, but sometimes you need to start generating leads right away. That is where paid search can really help.
While you are building up your SEO work, set aside a budget for paid, so that you can keep the leads coming in.
Even after you have a steady flow of organic traffic to the website, you might still consider running a paid search campaign in conjunction