As an entrepreneur, business owner or upcoming talent in a strong competitive market, you need to develop selling skills for your business idea in other to create your own little market share and win your customers’ loyalty
Here are some tips you can work with to develop your communication and selling skills:
HAVE YOUR BUSINESS PLAN THOROUGLY STRUCTURED OUT
The number one skill you need to have is the ability to get to know the type of product/service you want to pitch to someone. As a person trying to sell a business idea, you have to be well knowledgeable about what you are trying to sell.
You need to understand the product/service well enough for the potential customer not to catch you off guard with a question you may not be able to give an answer to. It gives the customer some assurance that you can help proffer the perfect solution to their need, and also help build your customer trust level.
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UNDERSTAND YOUR TYPE OF CUSTOMER
There are different types of people with different temperament levels. The type of behavioral attitude each customer possess can influence how he/she reacts to you business pitch, which is why there is a need for a ‘meet and greet’ session before pitching your idea.
The meet and greet does not necessarily have to take a lot of time, just try to bond with the customer a little and get some necessary information from the customer. It also helps you top know better about the customer’s needs and wants.
During the marketing phase of a business plan you will also get to know more about your potential customers and their needs.
BE A GOOD LISTENER AND UNDERSTAND CUSTOMER’S NEED
While having a conversation with your potential client, you need to be very attentive and have a good listening skill. While listening your customer, you can get one or two information that you can use to boost your selling idea and convince the customer on why he/she should buy into your business idea. You can then go ahead and use the information gathered to meet the customer’s need.
In cases, where the time may be limited, you can do a small research on the customer before meeting up.
ENSURE YOUR SOLUTION SOLVES THE CUSTOMER’S PROBLEM
After identifying you potential customer’s need. you need to ensure that the business idea you are to pitch to him/her is one that proffers adequate solution to that problem/need.
A wrong solution might give the potential customer a turn-off that may affect your ability to convince him/her, thereby losing the interest of the customer in your business idea.
KNOW HOW TO HANDLE CUSTOMER’S OBJECTIONS OR COMPLAINTS
The most important skill you must have as a person selling a business idea is the ability to handle ‘Customer Objections’. You have to be prepared to entertain objections from your potential customer. Your ability to handle the customer’s objection brings you a step closer to getting the customer to buy your idea.
Customer’s objections can be based on the product/service you are trying to sell, or based on the solution your service is proffering to the customer’s need. The objection may even be based on other personal reasons of the customer.
However strong the objection may be, you must be ready to tackle it carefully without upsetting the customer’s interest to listen to your idea. You need to maintain the atmosphere of keeping the customer’s will to buy into your business idea.
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