As a small business owner, it’s tough to decide which marketing strategies to invest in. You can promote your business using social media, blog content, video sharing mediums such as YouTube, Instagram, Tik tok or even Facebook and still send out routine press releases sharing good news with your loyal followers.
However, it is important to engage your customers receive marketing materials via email, making email marketing one of the most important strategies to focus on.
Hence, here are some of the best email marketing tips guaranteed small businesses grow:
1.Make Signing-Up Simple: You can’t expect to grow your email list by having one semi-hidden signup form on your website. Make sure you add subscribe forms throughout your website so people engaging with your content in different ways. You might even consider using a software that has exit intent technology so you can display a popup form as people are about to leave your site. This gives them one last chance to subscribe and helps grow your list.
2. Offer an incentive: The best way to encourage site visitors to subscribe to your email list, so you can later send out amazing campaigns that will help drive people back to your site and down the sales funnel, is to offer a content upgrade. People are more likely to exchange their email address for something in return, because they’ll feel this bonus upgrade is valuable and that you aren’t just after their money. In other words, offer something of value, such as an exclusive coupon, an e-book or a handy checklist, to anyone willing to subscribe.
3. Vary the content: People are not going to like it when they realize that every email campaign you send out is promotional. After all, your subscribers need to feel that you offer them something of value. That’s where varying the type of content you send out in campaigns is helpful.
Take a look at some of the different types of email content you can send:
• Product/Service Information: Send out an email campaign informing your customers of new product or service launches or updated features to get them excited about things both new and old.
• Events: Invite local customers to an event you’re hosting at your business. This might be a product demo or an educational seminar.
•Newsletters: Share all kinds of information in a newsletter, including promotional material, without coming across as overly promotional. Consider linking back to your online shop, blog content and social media platforms to encourage engagement with your content and boost sales.
•Promotions: Just because people don’t want non-stop promotional material doesn’t mean they don’t want to know about upcoming sales or special offers
4. Segment your email lists: Long gone are the days when a small business could get away with sending out the same generic email campaign to every single person on their email list. the practice of sending out blast emails is definitely dwindling as consumers continue to demand more personalization.
For instance, send out one type of email campaign to those that have recently made a purchase, another to those that haven’t opened an email in a while and yet another to those that are new subscribers. don’t make them all promotional in nature, because this defeats the purpose of segmenting your list.
5.Always include a call to action: It is important to make sure you include a clear call to action (CTA) in every single email campaign you send out. Even if the main goal isn’t to encourage people to make a purchase. By giving people something to do, you also increase engagement with your website, your content and your business.
Email marketing is one of the best ways to give your small business room to grow and succeed, even against some of the big guys in your industry. But, you need to take the time to make email list building and email campaign writing a priority if you want to get people past the opening of your emails and back to your site making purchases.