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5 Tips For Making A Successful Radio Ad 

Advertising is a method or technique used to bring products, services, opinions, to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. In this article we will equip you with some basic information and tips to making a successful Radio Ad.

One of the major concerns of any business owner is ” how do I get my products across to a wider demographic” this is a valid concern because they have to make sales, hence the need for creative and effective advertising must be employed.

In the medieval days people used word of mouth or door to door advertising which was effective as at that time but became a thing of stress as the world’s population grew and many human right laws barricaded private space invasions. Here’s a list of things you should note when planning a radio Ad:

Radio studio


You have to do a proper survey of who your audience are , how your products will cater to their needs. For example if your audience is 50 years old and above you can’t use the latest Rihanna song to drive the advert you will surely lose them from the first 5 seconds.

Before knowing your audience, you need to set your brand goals. Do you want to boost website traffic with the ad, or get more business leads? It helps to know what you want to achieve because it determines the way you structure your ad and who you sell to.


With a radio advert it’s important to draw in your listener’s attention in the first few seconds. People tend to phase out during ad breaks by changing the channel , having conversations with friends or just get uninterested so it’s your job to grab their attention from the first few seconds of the advert. Grab your listener’s attention with a strong opening line that cuts right to the chase. It could be a funny story or catchy song, just don’t make it too long! 

Studio microphone


The heart of a great ad is the script so it’s important you hire a professional script writer who truely knows his/her onions and who also understands your brand goals and can interpret it effectively.  If your script requires a voice over artist ,please endeavor to contract the services of a professional voice over artist with the right captivating voice texture that suits your brand.

An emotive voice in your listener’s ear can be the key factor for some adverts. A voice-over that perfectly captures the emotion of an advert, be it sad, excited or serious, can help to boost the amount of people that actually listen to your advert.


Sometimes, less is more. This is really effective in radio adverts as well so keep it simple. You don’t want to make it too complicated for whoever is listening. Keep it simple and direct.

On air


Depending on who you ask, there are as many as six radio ad formats to work with. You can decide between these formats based on what you want to achieve and how urgent your message is.

Radio ads usually reach a wider audience that is also very segmented. This means that without conducting the proper research, you might end up selling to the completely wrong audience but with these tips you are sure to nail the right clients.

At Espact, we can help you create a high-profile radio commercial, that promotes sales and connects you to the right audience. We also offer services in these areas:

– Television Commercial

– Magazine Commercial 

-Newspaper Commercial

– Digital Ads

If you need help with any of our services or want further information, kindly contact us today-

Instagram: @espactonline

Facebook: Espact

Twitter- @espactonline

Visit or website on or Whatsapp/call +2348081553042

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