Ebunoluwa Akinola
Be more strategic about your marketing spend
Email marketing, Sponsored Ads is still relevant and effective, but your customers’ inboxes, feeds get more crowded every day. What can you do to make sure your messages, brands are getting to the right place and sparking the right action?
The best way is retargeting and personalized direct mail. The personalized part is key. Segment yoyr ideal customer demographic and reaching out to potential customers .It’s important, You will avoid wasting money unqualified leads but reaching the best leads through multiple channels.
Craft a message using what you know about your audience
Develop content, messages that will resonate when your audience see your post
The marketing communication space has become crowded Identifying the right space and time to build a relationship with the audience is key. Focus more on building a more culturally relevant communication strategy to change consumer behavior.
Use video to increase engagement
Content marketing is more than just words or blog posts. Video content is increasingly relevant and effective.
Videos are a great way to captivate a viewer while making it feel organic and delivering your key points. They are short and to-the-point, perfect for consumers plagued with short attention spans.
Build genuine relationships with your customers and partners
Build better relationships with your customers and partners
Focus on building the right relationships, focuse on providing real value to reach a new customer base. Reach your new customer base by building relationships with potential partners as well. New partners can direct their customers to your brand and vice versa, benefitting both companies with minimal extra work.
Incorporate influencer marketing tactics
Business owners are realizing the power of influencer marketing. Find influencers with the same values as your company to enhance your brand image and attract more talent to your organization.By consistently getting good content of your brand online,
