Olubunmi Odejimi
Being a business owner or boss can be one of the most fulfilling things that can ever happen to a person but keeping small businesses afloat is much more of a job than starting off in the first place as not only houses are drowning in floods these days , businesses are drowning faster than a fifty ton stone thrown into a river.
Flexibility, good planning and organizational skills are key components to improve the growth of your small business. Regardless of the current size of your business, some proactivity is needed to really excel.
Many small-business owners want to grow their companies, and they want to do it fast. But if you rush into expansion without a plan, you risk losing everything you’ve worked so hard to build so here are five useful yet proven effect tips to help facilitate the growth of your business and saying adios to redundancy .
1. INVEST IN A WORKING SYSTEM
We already know that you are a guru at the whole owning a small business thing but if you’re trying to do everything on your own, you might be limiting yourself for potential growth. A business powered by systems can handle the multi-layered demands of expansion.
Operate a functional system such as a solid CRM (Customer Relationship Management ) or powerful e-commerce software to help you focus on the important parts of growth and expansion. Review your current operations to see what aspects are repetitive or monotonous and make it your goal to automate or outsource as much as possible, so you can remain focused on your small business growth.
2. NETWORKING
Part of growing your business is making the right partnerships and knowing your business community. Take the time to network and build relationships that can potentially build your business.
Having a strong network can lead to new customers, partnerships, employees, and even investors. It’s also a great way to share industry insights, emerging trends, and best practices that you wouldn’t have found otherwise
The key is to keep searching for new growth opportunities and not being afraid to get creative and test them. But be sure to have goals and measurable results in mind so you can avoid turning potential growth into a severe misstep.
3. CAPITALIZE ON EXISTING CLIENTS
Many small-business owners focus too much on getting new customers and not enough on keeping the ones they already have. In fact, according to statistics from Small business trends, just six percent of small businesses focus on customer retention. To make your existing customers feel valued, consider creating a satisfaction survey that allows you to gain insights on what your customers love about your business currently, what could be improved and what they’re looking forward to regarding your expansion You can then use this feedback to improve your business and reduce customer churn. After all, customers who are happy with your business will be more likely to spend more money and recommend you to their family and friends.
4. INVEST IN YOUR TEAM AND CULTURE
Growing your customer base and growing your sales typically means growing your team. And just as you need to focus on providing exceptional customer service, you need to focus on the quality of hands you bring on deck.
Investing in your company culture will attract candidates to you and boost your employees loyalty which brings increase in profits.
5. SPY ON YOUR COMPETITORS
Competition breeds the best results. To be successful, you can’t be afraid to study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more money.
How you analyze competition will vary between sectors. If you’re a restaurant owner, you may simply be able to dine at your competition’s restaurants, ask other customers what they think, and gather Intel. However, you could be a company with much more limited access to your competitors. In that case, you would work with a business professional and accountant to go over not just what the business presents to the world, but any financial information you may be able to get on the company as well.
Espact is the business professional you need. At Espact, we can help you transform and grow your business with our business plan development. We also render services in these areas :
Digital transformation
Brand visibility and marketing
Strategic business planning
Content development
Digital skill training
Media planning and buying ( radio commercials, television, newspapers and digital platforms)
If you need help with any of our services or want further information, kindly contact us today-
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Visit or website on www.espact.com or Whatsapp/call +2348081553042
