Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there are ways for you to market yourself to your customers without spending money.
Below are six creative ideas you could use to kick start your digital marketing strategies;
Content Marketing:The value of content marketing is too good to ignore. Content is king, or queen, for all businesses and the right content can increase your local SEO and get your business found online.Create good content on your website in all facts of your page, products and serrvices page including blog posts etc.
Video Marketing: Videos are a popular free marketing tactic for small businesses. Videos can help you strike that vital connection with your audience. Go behind the scenes and get creative with this tactic! Combine images and videos to good effect. Prepare a script to follow, but remember a little humor never hurts.
Add a branding message or personal message, whichever is appropriate. Finish with a strong call to action. Distribute the video in every channel possible including social media and video hosting sites.
Email Newsletters: Email marketing through newsletters and email blasts remains one of the reliable ways for achieving a strong return on your investment. Customized and targeted email content should form the core of any email newsletter. No matter what you say in the email, the most important thing is to make sure that you’re creating catchy subject lines for your emails.
Cross Promoting On Social Media: Social media platforms are the perfect free marketing tool to promote your business because you can get more bang for your theoretical buck. If you’re not already on social media as part of your marketing plan, you need to be.
Cross promoting your posts on social media is an effective way to get your content seen by a large number of people. Make sure that customers can find you on all social media channels by including links to your profiles in the header, footer.
Connect with Bloggers & Influencers: Identifying and reaching out to popular bloggers and influencers, once you begin to build trust and create relationships with bloggers and blogging networks, you have the platform for potential strategic business partners.
Content marketing and small business blogging are two powerful tools for marketing success—put them together and you’ve got the perfect marketing tools for your small business. Go to events, get introduced to a network of bloggers, and establish relationships with bloggers who can try your products or service and write about it on their blog. It’s a win-win situation. Never underestimate their value in supporting other marketing efforts.