in , ,

3 Reasons Why Social Media Marketing Is Important For Your Business

In the last 10 years, social media marketing has revolutionised online marketing for businesses. Some have found great success with social media, while others are still floundering in the sea of online marketing, struggling to make sense of it all.

Social media is by far the best way to connect with your potential customers and build meaningful relationships with existing customers and fans. It gives you an opportunity to show the human side of your business and prove that you

User social networking and chatting using apps on his smartphone and young people connecting online using their devices: social media and communication technology concept

Also, there are the businesses that are holding out and have yet to take advantage of social media for one reason or another not enough time, lack of understanding, or disbelief that social media can actually work for a business.

If your businesses is in that last sect , or if you’ve set up social media but aren’t convinced it’s truly worth your time, let our team of professionals at Espact help you. Get started here

If you need more reaons on why social media is important for your business, keep reading:

● Easily Connect with Existing and Potential Customers: Your existing and potential clients and customers are already on social media, why not meet them where they are? Social media serves as an outlet for you to offer customer service, and engage with your customers, perform market research, and much more. Your industry may determine which social network holds the most potential value for your business. Simple market research can help you determine which social networks your target audience uses most.

If you cant figure out the best platform for your industry, let us help you. We will conduct the research and engage with your business to get you result. Start here now

● Key Factor in Search Engine Ranking: A solid SEO strategy is about producing quality content that generates a lot of inbound links to your website. Social media is a primary form of content consumption and with the click of a button, users can share content across their social media channels, thus increasing the number of inbound links to the content on your website.

Businesses under our management have great SEO ranking and this is due to our professional output especially in content creation which yields results. Do you want to achieve results too? Get started

●Unique Platform for E-Commerce: Interactive videos on YouTube allow your customers to make a purchase decision directly through the video itself. Using Facebook apps, you can even build a sales portal directly into your business’ Facebook page. Alternatively, businesses can use social media to provide links to products and services customers can purchase online.

Social media can be as powerful as a word-of-mouth referral, especially on Facebook where users are more likely to have offline, personal relationships with their Facebook friends (as opposed to people they follow on Twitter). If an existing customer has something to say about your products and services, chances are high they will share their opinion with their friends and followers on social media.

In conclusion,  your business can no longer afford not to utilize social media marketing. If you need help taking the leap into social media.

Don’t be scared to take the leap into social media, let Espact a result driven digital media firm help you achieve success with your brand on social media. We are experts and you will be amazed at the results.

You can also get yourself equipped with knowledge in digital marketing and content creation skills which is highly important for effective social media marketing. So what are you waiting for?


Register as an early bird for any of Espact (@espactonline )  classes at the rate of N20,000 only to  become well equipped with the right knowledge and skills you need to thrive in the ever growing digital space.

We have two courses:

  1. Digital Marketing and Design for business owners and professionals ( Options: Online- October 23rd and 24th  OR Physical – October 30th and 31st) Fee: 25,000 ( Pay 20,000 instead if you register this September)

2. Content Creation for professionals ( Physical Class- October 30th and 31st) Location: Yaba, Lagos Online Class Location: Zoom

Call / WhatsApp 08081553042 or Email: 

Leave a Reply

Your email address will not be published. Required fields are marked *

3 Reasons Why Your Business Should Adopt Digital Transformation in 2020

From Procurement Management To Owning a Chocolate Business: Inspiring Story of Oyindamola Joseph