Filmmakers are a force to be reckoned with, as it is not an easy feat to put their productions together. In fact, there are so many entrepreneurs who can learn from filmmakers, considering that they not only have to bring their creative idea to life but then have to market it, as well as get distribution.
These roles are ultimately similar to that of an entrepreneur running a small business.
Here are the top three lessons any small business owners can learn from the rudiments of filmmakers:
Marketing Strategy Is Essential: Marketing and distribution for films need to be strategically planned out and executed during production. It takes a significant amount of pre-planning, including identifying who your audience is, what their interests are, and where they consume content.
A clearly defined marketing strategy is the roadmap for success which will include a social media strategy, press outreach etc.
Just like product development in the entrepreneur world, if you create a film without a strategy to market it, no one may ever see it, and all your efforts not to mention costs will go unrewarded.
Prioritise Diversity In Hiring Process: A shift has started taking place in recent years with diversity hiring. We have finally begun to see a shift, one that’s proven to be universally embraced among audiences. But it’s no secret that companies in all industries have historically underserved certain persons with background differences in the workforce, both in terms of leadership and compensation.
For filmmakers, the process of storytelling takes unique talents of different backgrounds both in front and behind the camera, hence, giving a balanced side to the stories being told. Entrepreneurs can create a more inclusive environment by following a similar model.
Breaking Project Management Into Phases: Film production clearly involves many more elements than what is seen in the final cut, and that’s because project management is broken into phases. It all starts with writing the screenplay and pitching, followed by casting. During pre-production, there are myriad logistical and budgetary concerns to factor in. Everything comes together in the end, during post-production, where editing takes place and sounds, music and visual effects are added in.
In entrepreneurship, project management should also be broken into a series of phases whether it’s a product launch, marketing campaign or even a pivot, some elements of project management are simply important for a seamless flow. Breaking your project into phases will also allow you not to miss out on any important detail and will help to follow due process to achieve completion of the project.
You don’t have to go through a film making session to absorb the fundamentals of running a small business, but it turns out a peek behind the curtain could serve as a reminder of what makes any successful company tick.