Ebunoluwa Akinola
When personal brands become powerful, recognisable they become sought-after and this gives visibility and credibility.
When you have a brand, opportunities knock at your door. When people search your brand name, your title must appear on the first page of said search engine. It gives your brand visibility, credibility, authenticity and offers innumerable opportunities.
Here are the most effective way to build your personal brand
Emphasize emotional storytelling
Whatever you do, you must do it with passion. You must work for a cause, not applause. You must place people before the profit. You must be other-people centric to make a difference in the lives of others.
Companies create a sense of compulsion and urgency to purchase their products and successful brands often explore insecurities so as to exploit them emotionally while focusing more on feelings than information.
Make it real/organic
Share your information through emotional storytelling to connect with your audience. People care only when you care for them and can use your brand content to speak with them
Identify the global challenges in which you are passionate and offer solutions. Find out your core values, stand by them and contribute consistently to get noticed by others.
Publicity as protection
Treat adding value as an end-product, and building your brand towards it, to avoid being disappointed if you fail to achieve all of your expectations.
Entrepreneurs like Elon Musk, Richard Branson and Donald Trump bounced back from business failures because of their name recognition. Remember, the brand provides you insurance. You can rebound from any roadblock if your online star power burns bright enough.
