Video is a powerful content medium for telling a story as It can have a big impact on the success of your promotional campaigns, business strategies and content marketing efforts.
Video also serves as an effective way to connect with people, customers, in order to build mutual relationship between yourself and your audience.
In 2019, video content was to account for 80% of all consumer internet traffic. Its time you create a unique video for your brand.
Check out these 3 unique and effective video marketing tips
Understand your audience and set campaign goals
Any marketing campaigns should always start with making research and getting necessary information.
You need to know your stipulated audience, the beat channel to aid your video marketing, what type or content would be their preference
Most importantly, what goals are you trying to reach with a particular video marketing strategy, most times businesses do it for awareness and sales.
Whatever goals you might have in plans, make sure you’re using the right tone and message to reach your target audience.
Continuous marketing will help you stay on brand
According to a study by McKinsey and Company, companies with consistent branding are 20% more successful than those without.
E g: a business personnel that is making use of video marketing strategy but isn’t posting constantly and the other one that is making contents but posts daily, definitely we know our answer.
Posting video content constantly will enable your viewers keep your contents in mind for a long time.
Keep Texts Short And Readable
You don’t need to use a comprehensive language, the only time communication takes place is when you’ve effectively disseminate intended message across in a simple and clear manner.
Don’t use too much text especially if you need to localize it, and keep in mind you could make different screen sizes to make it understandable for potential users.
If you need the best hand to help create unique contents and effective marketing strategy, try “espact” today. Let’s help you grow your brand.
Contact us via our Whatsapp line 08081553042